Tag: Data Driven Marketing

Data-Driven Marketing with SQL

Information processing and data analysis concept. Flat design, modern vector illustration.
How to Work Better and Faster with SQL Basics Data-driven marketing isn’t the future – it’s what the best marketers are using for their work right now. In this article, we give you the lowdown on an amazing marketing hack that more and more employers are demanding. Read on and find out if SQL can boost your campaigns by helping you pursue a more data-driven approach. If you’re interested in learning more, take our SQL Basics course.

Why Use Python in Marketing?

Python can help you get more insights from your data, make better-informed data-driven decisions, automate many routine activities, and increase the ROI from your marketing campaigns. Interested? Then let’s see how exactly Python can boost your marketing efforts. How Can Your Marketing Activities Benefit from Python? As a marketer, you probably face a number of challenges: Ads are getting more expensive. Previously profitable marketing channels, like content marketing, are becoming crowded.

How to Create Python Heat Maps for Marketing Campaigns

Heat maps are a great way to visualize patterns in data, but some businesses avoid them because creating them seems challenging and time consuming. Well, it’s not. Do you know what the most popular programming language currently is? According to the PYPL Index, it’s—you guessed it—Python. And our serpentine friend was also crowned the best programming language in 2018 by Linux Journal readers. Why all the buzz? Because Python is simple and easy to learn.