Tag: Data Driven Marketing

How to Create Python Heat Maps for Marketing Campaigns

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Heat maps are a great way to visualize patterns in data, but some businesses avoid them because creating them seems challenging and time consuming. Well, it’s not. Do you know what the most popular programming language currently is? According to the PYPL Index, it’s—you guessed it—Python. And our serpentine friend was also crowned the best programming language in 2018 by Linux Journal readers. Why all the buzz? Because Python is simple and easy to learn.