Tag: Data Driven Marketing

Why Use Python in Marketing?

Support concept. Manager‘s hand helping his team to achieve target.
Python can help you get more insights from your data, make better-informed data-driven decisions, automate many routine activities, and increase the ROI from your marketing campaigns. Interested? Then let’s see how exactly Python can boost your marketing efforts. How Can Your Marketing Activities Benefit from Python? As a marketer, you probably face a number of challenges: Ads are getting more expensive. Previously profitable marketing channels, like content marketing, are becoming crowded.

How to Create Python Heat Maps for Marketing Campaigns

Heat maps are a great way to visualize patterns in data, but some businesses avoid them because creating them seems challenging and time consuming. Well, it’s not. Do you know what the most popular programming language currently is? According to the PYPL Index, it’s—you guessed it—Python. And our serpentine friend was also crowned the best programming language in 2018 by Linux Journal readers. Why all the buzz? Because Python is simple and easy to learn.