Instruction
Perfect! The last report we'll create will be a customer retention chart. For each weekly registration cohort, we want to see the percentage of customers still active 30, 60, and 90 days after the registration date. Take a look:
SELECT DATEPART(Year, RegistrationDate) AS Year, DATEPART(Week, RegistrationDate) AS Week, COUNT(CASE WHEN DATEDIFF(Day, RegistrationDate, LastOrderDate) > 30 THEN CustomerID END) * 100.0 / COUNT(CustomerID) AS PercentActive30d, COUNT(CASE WHEN DATEDIFF(Day, RegistrationDate, LastOrderDate) > 60 THEN CustomerID END) * 100.0 / COUNT(CustomerID) AS PercentActive60d, COUNT(CASE WHEN DATEDIFF(Day, RegistrationDate, LastOrderDate) > 90 THEN CustomerID END) * 100.0 / COUNT(CustomerID) AS PercentActive90d FROM Customers GROUP BY DATEPART(Year, RegistrationDate), DATEPART(Week, RegistrationDate) ORDER BY DATEPART(Year, RegistrationDate), DATEPART(Week, RegistrationDate);
Result:
| Year | Week | PercentActive30d | PercentActive60d | PercentActive90d |
|---|---|---|---|---|
| 2019 | 7 | 28.571428571428 | 28.571428571428 | 14.285714285714 |
| 2019 | 8 | 50 | 33.333333333333 | 16.666666666666 |
| 2019 | 9 | 14.285714285714 | 14.285714285714 | 0 |
By looking at a single row, we can analyze a given signup cohort and see what percentage of customers were still active after one, two, or three months. Customer retention figures will inevitably decrease over time. Comparing these values can help us determine if our customers are leaving us too quickly.
As you can see, we used the COUNT(CASE WHEN ...) construction three times, each time with a slightly different condition. Because of that, we can include multiple metrics in a single query. Other than this, the query used all the standard features we've already gotten to know.
Exercise
Create a similar customer retention chart for weekly signup cohorts from 2017. Show the following columns: Week, PercentActive10d, PercentActive30d, and PercentActive60d. Order the results by week.
Stuck? Here's a hint!
Add a WHERE clause. Modify the COUNT(CASE WHEN ...) constructions by changing the number of active days.




