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Quiz
2. GreatTour campaign

Instruction

A company named GreatTour would like to market a new getaway trip to its clients. The idea is simple: they want to contact only those clients who will be most likely to purchase the trip. In the exercises that follow, we'll analyze information about the clients they've contacted.

Exercise

We've created a data frame named travel_campaign; it contains all the information we need for our analysis. Familiarize yourself with the data – display the first six rows of travel_campaign. Use the head() function.